2,000+ SFMC professionals building real skills
Real outcomes
Hear it directly from our members
Real outcomes
Who it's for
Most members arrive one of two ways.
Already in SFMC
“Anything technical, I pass it off.”
“I just copy and paste.”
You're already in an SFMC role. You build the emails, handle the content, keep campaigns moving. But the technical work has always belonged to the dev team, so it goes to them. When code does land on you, you ask ChatGPT or Gemini, paste in what it gives you, and hope - because you can't actually tell what it's doing. You stay quiet in the technical sessions, and your career hasn't moved in a while.
What changes
You stop passing it off. You read code and know what it's doing, you catch the AI when it gets it wrong, and you can hold your own in the meetings you used to sit out of.
Trying to get in
“I feel behind.”
“I need structure.”
You've worked through Trailhead and watched a lot of YouTube, and you're trying to piece it into something that adds up. It isn't coming together. The interviews go fine until the technical questions start, and when they ask what you've actually built, you have nothing to show them.
What changes
You get a path instead of scattered tutorials, and you build real things on it. Hands-on briefs, reviewed the way a manager would review them, so you finish with a portfolio you can show and answers you can back up.
What you'll train
From the SFMC you use today to the Marketing Cloud Next you're moving into. Each skill is taught through structured programs, real-world briefs, and hands-on exercises - not theory.
Designed for email marketers
Build dynamic email personalisation and content in SFMC. Delivered with exercises, drills, and real-world briefs across 4 structured weeks.
Designed for campaign automation
Power audiences, automations, journeys, and custom reporting in SFMC. Weekly challenges, capstones, and peer review included.
Designed for SFMC developers
Control data, APIs, CloudPages, and advanced SFMC workflows. Step-by-step 4-week program for practitioners ready to go deeper.
Designed for SFMC professionals
Change how you think about the data behind every journey and campaign. Four structured weeks, ingestion through to live SFMC activation.
Designed for SFMC email developers
Personalise emails in Marketing Cloud Next, taught from what you already know in AMPscript. Read the data graph, print values safely, then add the logic.
Designed for every level
Think like a consultant. Tackle briefs confidently, communicate to stakeholders clearly, and answer interview questions with evidence - not just theory.
Marketing Cloud Next
Marketing Cloud Next is reaching more teams every quarter, and most SFMC pros ask the same thing first: will what I know still count? It does. The tools and the syntax change. The thinking behind a good email, a clean audience and a solid journey stays the same.
"Will my SFMC skills carry over?"
Yes. Personalisation, data relationships and journey logic are the same problems in MC Next. You're learning where things moved, not starting again.
"I don't have an MC Next org to practise in."
Most people don't. The Handlebars Lab gives you ready-made data graphs to practise against, right in your browser. It's free for community members.
"Where do I even start?"
With the data. Understand how MC Next stores and connects customer data first, then personalise on top of it. One step at a time, in that order.
Taught by an SFMC Solution Architect who has migrated real client journeys into MC Next, and built the Data 360 and Handlebars programs from that work.
The Labs
Getting access is the hardest part of learning SFMC and MC Next. The Labs remove it, so you can get your reps in from day one.
Practise real AMPscript in your browser. No SFMC login needed.
Practise Marketing Cloud Next Handlebars in your browser. No MC Next org needed.
Both Labs are in early access. Join the community free for your access codes. See all Labs →
Inside the AMPscript Lab
The learning model
"This isn't theory. This is hands-on training, real client-style briefs, and reps that build confidence fast." - Vincent Xu
Designed for non-technical professionals who want to build real technical skills - with clarity. A clear, progressive path from foundations to advanced practice, so you always know where you are, what to do next, and how far you've come.
Every exercise is framed as a real client scenario. No textbook problems - you're solving the kind of briefs you'll face on the job, from day one.
Premium members build real SFMC projects step-by-step alongside Vincent. Portfolio-ready output you can walk through in any interview.
Complete AMPscript and SQL capstones and receive personal code review from Vincent - reviewed "as if I was your manager." Earn a professional reference upon completion.
A growing library of real-world SFMC use cases across different scenarios, industries, and client types - so you can practise against the variety of situations you'll actually encounter in the field.
Post questions, share your work, and get help from peers and Vincent directly. Free 1-on-1 Sensei Call available for members who want personalised guidance.
A curated collection of proven AMPscript, SQL, and SSJS snippets and templates used by real SFMC practitioners - ready to reference, adapt, and apply directly to your campaigns.
Community culture
AMPscript Academy is structured like a dojo. You start at White Belt - foundations - and work your way up through Yellow, Orange, Purple, and beyond, earning your belt as your skills and confidence grow.
Each belt represents real progress: new skills unlocked, briefs completed, and a community that celebrates every milestone alongside you. It's a framework that keeps you moving forward - without the overwhelm of figuring out what to do next.
Belt progression system
White Belt to Brown Belt - earn yours as you level up
Live leaderboard
Earn points, climb the ranks & unlock bonus content
Milestone celebrations
Capstone completions & career wins recognised publicly
A community that helps each other
Ask questions. Share your work. Get real feedback.
Your path
Free to start. Premium when you're ready to go all in.
Step 01
Create your free account and access Week 1 of AMPscript, SQL, and SSJS instantly. No credit card required.
Step 02
Complete scenario-based exercises framed as real client briefs. Share your work in the community and get feedback.
Step 03
Unlock all programs, Build-With-Me projects, code reviews, and access to all future content as it's released.
Step 04
Complete a capstone reviewed by Vincent. Earn a professional reference. Walk into any SFMC interview with evidence.
Pricing
Start free forever. Upgrade to Premium when you're ready to go all in.
Standard - Free
Real Week 1 training across all programs. Not a teaser - genuine value from day one.
What's included
Premium
or $69/month - save 28% with annual
Full access to everything, including all future content released in 2026 and beyond.
Everything in Free, plus
Need faster results? Intensive Sprints available.
4-week and 10-week cohort programs with 1:1 coaching, live SFMC access, and hands-on exercises. AMPscript Sprint · SQL Sprint · Technical Campaign Specialist Accelerator.
Real outcomes
From campaign specialists to solution architects - real people, real results.
Your instructor
I'm an SFMC consultant and solution architect. I built AMPscript Academy because when I was learning AMPscript, SQL, and SSJS - there was no single place that taught the way professionals actually think: practically, with real context, and with the consulting mindset that makes you effective on the job.
We started by teaching AMPscript to non-technical marketers. Now, the community has grown to 1,900+ members - practitioners at every level training together, sharing real work, and helping each other land better roles.
"This is a training ground for modern SFMC professionals who want to future-proof their careers."
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Join 1,900+ SFMC professionals training together. Free to join. Premium when you're ready to go deep.
