Learn AMPscript, SQL, and SSJS through hands-on practice, real client-style briefs, and expert-reviewed capstones — not passive theory.





Officially SFMC Developer Certified! 🎉
Excited to share that I've officially passed the SFMC Developer Certification! I started studying, put it on hold for a while, but finally committed to it a few months back.
🔥 I DID IT — AMPscript CERTIFIED | Lets Go! 🚀
I DID IT!! I'm officially AMPscript certified. I'm happy, proud and a little surprised that I made it through those nested IF statements. This course was intense in the best way possible...
Practical and Effective Training
This is an excellent course. I previously struggled with SQL, but this course helped me develop a clear understanding by focusing on the most commonly used queries in a practical and structured manner.
Hands-Down the Best SFMC Technical Instructor I've Found
The AMPscript Academy is a fantastic community, and you are by far the best instructor I've come across when it comes to teaching AMPscript, SQL and anything technical related to SFMC...
Quick career update - AMPscript Pro 🔥
The knowledge I gained through the AMPscript Academy community played a big part in helping me move into a new role at a company that organises some really cool expeditions to Antarctica...
AMPscript Academy PRO
Before joining the AMPScript Academy Scholarship program by Vincent, I was really struggling to understand and learn AMPScript and SSJS. Despite putting in time elsewhere, it just wasn't clicking...
A Gain That Outweighs the AMPscript Academy Entry Fee
Although I received thorough hands-on training in SFMC in a live environment, it was the AMPscript Academy that truly deepened my expertise—elevating my skills to a level of real proficiency...
Working remotely on SFMC from Italy 🇮🇹💻
I'd like to share something with you. I'm visiting Italy, which has been a huge dream of mine for many years, and I'm finally making it happen — working remotely with SFMC skills...
🚀 Excited to be a Salesforce Certified Marketing Cloud Email Specialist!!
I'm excited to share that I'm now a Salesforce Certified Marketing Cloud Email Specialist!! I have experience with emails, SMS, CloudPages, and Journeys #SFMC #MarketingCloud...
Moving From Admin to Consultant — Just Cleared My Interview!
I've been in the SFMC world for 2.5 years. I'm happy to share that I've just cleared my interview and will officially move from being an Admin to a Consultant role...
🎉 Excited to Share My Milestone!
I'm thrilled to share that I've completed all AMPscript Capstone Projects and officially earned my AMPscript Foundations Program credential! This journey has been such an incredible experience...
Leveling up! Motivated!!
Unlike other days, I didn't feel the urge to switch to other apps. I was completely hooked until I finished the entire Week 1 course — before I knew it, morning had already arrived...
An Eye-Opener for Anyone Starting with AMPscript
The AMPscript 4-week program is a truly practical and well-structured course. Vincent has created a hands-on learning experience that clearly explains the concepts from the ground up...
Recommended: Become a Hero in SFMC!!
There were many concepts and syntax where I was lacking confidence initially. However, after going through the first week of Vincent's program, everything became clear and structured...
Who it's for
Whether you're new to SFMC or a seasoned practitioner looking to sharpen your technical edge — this is your training ground.
You know SFMC but struggle to answer SQL, AMPscript, and automation questions under pressure. Real practice fixes that.
You have experience but no portfolio. Our capstone projects — reviewed by Vincent as your manager — change that.
SFMC is evolving fast. Data Cloud, SSJS, and advanced SQL are where the market is heading. Get ahead now.
Members come from all backgrounds:
What you'll train
Each skill is taught through structured programs, real-world briefs, and hands-on exercises — not theory.
Designed for email marketers
Build dynamic email personalisation and content in SFMC. Delivered with exercises, drills, and real-world briefs across 4 structured weeks.
Designed for campaign automation
Power audiences, automations, journeys, and custom reporting in SFMC. Weekly challenges, capstones, and peer review included.
Designed for SFMC developers
Control data, APIs, CloudPages, and advanced SFMC workflows. Step-by-step 4-week program for practitioners ready to go deeper.
Think like a consultant. Tackle briefs confidently, communicate to stakeholders clearly, and answer interview questions with evidence — not just theory. Includes frameworks, cheat sheets, and real interview prep.
Future-proof your career. As SFMC evolves toward Data Cloud, this track keeps you ahead of the curve — mastering the data flow that underpins next-generation marketing technology.
The learning model
"This isn't theory. This is hands-on training, real client-style briefs, and reps that build confidence fast." — Vincent Xu
Designed for non-technical professionals who want to build real technical skills — with clarity. A clear, progressive path from foundations to advanced practice, so you always know where you are, what to do next, and how far you've come.
Every exercise is framed as a real client scenario. No textbook problems — you're solving the kind of briefs you'll face on the job, from day one.
Premium members build real SFMC projects step-by-step alongside Vincent. Portfolio-ready output you can walk through in any interview.
Complete AMPscript and SQL capstones and receive personal code review from Vincent — reviewed "as if I was your manager." Earn a professional reference upon completion.
A growing library of real-world SFMC use cases across different scenarios, industries, and client types — so you can practise against the variety of situations you'll actually encounter in the field.
Post questions, share your work, and get help from peers and Vincent directly. Free 1-on-1 Sensei Call available for members who want personalised guidance.
A curated collection of proven AMPscript, SQL, and SSJS snippets and templates used by real SFMC practitioners — ready to reference, adapt, and apply directly to your campaigns.
Community culture
AMPscript Academy is structured like a dojo. You start at White Belt — foundations — and work your way up through Yellow, Orange, Purple, and beyond, earning your belt as your skills and confidence grow.
Each belt represents real progress: new skills unlocked, briefs completed, and a community that celebrates every milestone alongside you. It's a framework that keeps you moving forward — without the overwhelm of figuring out what to do next.
Belt progression system
White Belt to Brown Belt — earn yours as you level up
Live leaderboard
Earn points, climb the ranks & unlock bonus content
Milestone celebrations
Capstone completions & career wins recognised publicly
A community that helps each other
Ask questions. Share your work. Get real feedback.
Your path
Free to start. Premium when you're ready to go all in.
Create your free account and access Week 1 of AMPscript, SQL, and SSJS instantly. No credit card required.
Complete scenario-based exercises framed as real client briefs. Share your work in the community and get feedback.
Unlock all programs, Build-With-Me projects, code reviews, and access to all future content as it's released.
Complete a capstone reviewed by Vincent. Earn a professional reference. Walk into any SFMC interview with evidence.
Pricing
Start free forever. Upgrade to Premium when you're ready to go all in.
Standard — Free
Real Week 1 training across all programs. Not a teaser — genuine value from day one.
What's included
Premium
or $69/month — save 28% with annual
Full access to everything, including all future content released in 2026 and beyond.
Everything in Free, plus
Need faster results? Intensive Sprints available.
4-week and 10-week cohort programs with 1:1 coaching, live SFMC access, and hands-on exercises. AMPscript Sprint · SQL Sprint · Technical Campaign Specialist Accelerator.
Real outcomes
From campaign specialists to solution architects — real people, real results.
Your instructor
I'm an SFMC consultant and solution architect. I built AMPscript Academy because when I was learning AMPscript, SQL, and SSJS — there was no single place that taught the way professionals actually think: practically, with real context, and with the consulting mindset that makes you effective on the job.
We started by teaching AMPscript to non-technical marketers. Now, the community has grown to 1,900+ members — practitioners at every level training together, sharing real work, and helping each other land better roles.
"This is a training ground for modern SFMC professionals who want to future-proof their careers."
1,900+
Members worldwide
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Skills & programs
#1
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Join 1,900+ SFMC professionals training together. Free to join. Premium when you're ready to go deep.